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Mardi, 12 Décembre 2017
 
 
A Curious Story campaign wins A Phenix from the Association of Advertisers (UDA)
Mercredi, 21 Avril 2010 00:00
The Curious Collection campaign "A curious Story" won another recognition last March by winning a Phenix from the French Association of Advertisers (UDA).

The awards elect the most innovative and global communication campaigns of the year.
The criteria taken into account are the creativity of the campaigns, along with their global aspect.
No less than 900 BtoB and BtoC campaigns have been screened by UDA experts and 500 voters awarded the finalists.

Quotes on A Curious Story campaign include a “very intelligent and engaging campaign”. It is appreciated for the innovative way in which it puts the paper at the center of a story, as well as for the way it combines print and leading-edge digital media.

Other awards were granted to well known and powerful brands such as Mac Donald’s and Danone, which Roller Babies campaign was awarded ex aequo with us. The Gold Phenix went to Michel & Augustin, a rising french biscuits brand.

We are proud of this 5th award received for the campaign, following communication professional distinctions including the Luxury National Grand Prize.

Discover the video on youtube:
www.youtube.com/watch?v=GpaZEWKu9G8

Learn more on the UDA website:
www.uda.fr/sinformer-actualites/manifestations/les-phenix-2010/le-palmares-2010/